Every business is a journey born out of an idea or passion that the creators want to share with the world, to touch people’s live and enhance their life experiences.
A successful business understands the people they are trying to reach, the way to reach them, the resources they need to deliver the idea or passion, the teams they bring together to deliver that idea or passion, how those teams work together and the contribution the business makes to the local community and the world.
The business strategy is the map of the journey drafted by the company to sustainably deliver the idea or passion to the world, in short or long term.
Here's what we can do for you
We empower SMEs to maximise value creation through accurate, insightful business intelligence and clear financial leadership.
Cubera Solutions is here to offer part-time or interim Finance Directors to help you build your business strategy, set your companies goals and objectives, identify any skill or resources gaps and create the map that leads the business to profitable success and achieving its maximum potential.
Cubera Solutions is here to offer part-time or interim Finance Directors to help you build your business strategy, set your companies goals and objectives, identify any skill or resources gaps and create the map that leads the business to profitable success and achieving its maximum potential.
Business Strategy
The business strategy is the top-down view of the business, which sets the direction for the business. It is the statement of the where the business aims to go in the short, medium and long term. It sets out the major goals and objectives of the business, looks at the business as a whole and set out the measures to assess the businesses performance. In short it looks at “where the business is”, “where the business wants to go”, and ‘how to get there”.
The business strategy brings together the commercial strategy and operating strategy allowing the business to set goals and objective, which balance the potential of transforming an idea or passion into reality against the resources of the business.
Cubera Solutions work with the business owners, executives, and management teams to guide them through this process, bringing value at every step.
Commercial Strategy
The commercial strategy sets the goals and objective for the business’s interactions with your market. Specifically looking at (but not limited to) market share, marketing approaches, commercial model, business model, current customer, potential customers, the size of the market, attackable market, target markets and value proposition. It analyses the businesses Strengths, Weaknesses, Opportunities and Threats faced is each area that interreact with your markets.
Cubera Solutions roles is to ask the hard questions that challenge your teams to reassess their assumptions, confirm their validity and if necessary, help restructure their approach.
Operational Strategy
The operational strategy sets the goals and objectives for all the departments in the business, including unstaffed departments. It is in effect an executive summary of all the individual department strategies.
The purpose is to ensure that all the operations in the business are acting together towards the common goals of the business strategy, identify skills gaps, organisation structure improvements, available resources, and department deliverables setting.
Cubera Solutions are here to help the business to create the departmental and operational strategy and to ask the hard questions around existing assumption, questioning if the way the business has always done something is still the right way. If necessary, reviewing the culture and restructuring a department or creating a new department.
Cubera Solutions offer a wide range of services bringing improvements to the companies they work with. All services are designed to improve cash, focus or freeing up managements time.
Employing Cubera Solutions will be, rather than a cost, an investment to improve your business performance and position in the market. This decision, will enable you to see your business from a different perspective. Side by side Jon and his team will become your trusted advisors and valued members of your team. A finance director who joins you on your business journey and helps you navigate the ups and downs of your business adventure.